Having worked on a good share of Super Bowl ad campaigns over the years -- from HotJobs to Pepsi -- I try to keep tabs on the tools and strategies PR agencies deploy on behalf of their clients to emerge as "winners." For the longest time, many debated the wisdom of releasing a spot in advance of the game, versus achieving some element of surprise during the game itself.
Having worked on a good share of Super Bowl ad campaigns over the years -- from HotJobs to Pepsi -- I try to keep tabs on the tools and strategies PR agencies deploy on behalf of their clients to emerge as "winners." For the longest time, many debated the wisdom of releasing a spot in advance of the game, versus achieving some element of surprise during the game itself.
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